Privacy policy

Amaranthus (“we”, “our”, or “us”) operates this online store to sell garments and related products. This policy explains what personal data we collect through this website and app, how we use it, and the choices you have. We only process data that helps us sell, ship, and support your orders. We do not sell your personal information and we do not share it with others for marketing or advertising.

1. Who this applies to

This policy applies to visitors and customers who browse our storefront, place orders, or contact us about purchases (including garment sizing, delivery, returns, or support).

2. Information we collect

We collect information you give us directly when you shop or contact us. This may include: name, phone number, email address, delivery address, billing or payment references as required by our payment provider, order details (garment styles, sizes, quantities, colour where applicable), and messages you send us (for example via WhatsApp or email).

When you use our site we also receive limited technical data typical of web and mobile apps—such as device type, browser type, approximate region from IP address, and security logs—to run the shop, prevent fraud, and improve reliability.

3. How we use your information

We use personal data only for legitimate storefront purposes, including: processing and fulfilling orders for garments; arranging delivery; communicating about your order, payments, or shipping; customer support; record-keeping, accounting, and legal compliance; and protecting the security and integrity of our services.

4. Sharing of information

We do not sell your personal data. We do not share it for cross-context behavioural advertising. We do not permit third parties to use your data for their own marketing.

We only disclose information when needed to operate the store: for example to payment processors or banks (to authorise and settle payment), and to courier or postal services (name, address, phone so they can deliver your garments). These parties process data only as needed to provide those services to us and to you.

We may also disclose information if required by law, court order, or government request, or to protect our rights, users, or the public where permitted by law.

5. Retention

We keep order and account-related information for as long as needed to fulfil orders, meet legal and tax obligations, resolve disputes, and enforce our agreements. Technical logs are kept for a shorter period unless needed for security investigations.

6. Security

We use reasonable technical and organisational measures to protect personal data. No transmission over the internet is completely secure; we encourage you to use strong passwords where applicable and to contact us if you suspect misuse.

7. Your rights

Depending on where you live, you may have the right to access, correct, or delete certain personal data, or to object to or restrict some processing. To exercise these rights, contact us using the details on the storefront. We will respond within a reasonable time as required by applicable law.

8. Children

Our store is intended for adults or purchases with parental consent. We do not knowingly collect personal data from children without appropriate consent.

9. International transfers

If you order from outside the country where we operate, your data may be processed where we or our service providers operate. We take steps appropriate to the nature of the data and applicable law.

10. Changes

We may update this policy from time to time. The “Last updated” date at the top will change when we do. Continued use of the storefront after changes means you accept the updated policy where the law allows.

11. Contact

For privacy questions or requests regarding your data, please contact us via the contact options shown in the storefront (for example WhatsApp, email, or the details we publish on the site).